SchoolsFirst Federal Credit Union hiring Marketing Specialist in Tustin, CA | LinkedIn (2024)

We’re always looking for diverse, talented, service-oriented people to join our exceptional team.

Marketing Specialist

The pay range for this position is listed below. Our pay ranges are built to allow for candidates with various levels of skill and experience to be considered, as well as for room for growth and tenure achieved in a role over time. Typical new hire salary offers fall within the minimum to midpoint of a pay range for many candidates. Any offer extended to a candidate will be based upon their unique set of knowledge, skills, education, and experience as well as internal equity.

Pay Range:$74,683.00 - $112,024.00

Scheduled Weekly Hours:40

What You’ll Be Doing

Responsible for developing and implementing promotions and campaigns that support the Credit Union's Member acquisition, awareness, participation (usage), and retention efforts.

• Remains abreast of new ideas, practices, principals and techniques in integrated marketing and share and implements new practices in campaigns.
• Develops strong relationships with assigned areas by demonstrating strategic marketing expertise. Contributes to the marketing plans for his or her assigned areas of responsibility.. Effectively evaluates new requests, insightfully interpreting their needs.
• Communicates marketing projects thoroughly and successfully to team members through written and oral communication anticipating Member and team member questions and concerns.
• Communications
• Responsible for brainstorming and developing ideas for innovative, integrated marketing campaigns, promotions and communications to attract new Members, promote Members’ knowledge and participation (usage) of Credit Union products and services, support Member engagement and ensure Member retention.
• Studies the marketplace, data and competitive marketing to uncover opportunities and generate new ideas.
• Uses data to develop Member personas and uses journey mapping techniques to understand and improve their experiences.
• Contributes to the marketing plans for his or her assigned areas of responsibility.
• Writes and edits copy for integrated marketing materials, demonstrating an ability to capture our brand tone of voice and use technically correct grammar. Writes thoughtful and inspirational briefs to coax on-brand creative from writers and designers.
• Analyzes campaign results and response and Member feedback to continuously improve campaign performance.
• Operations
• Manages the production of strategic marketing campaigns – including, but not limited to, print advertising, out-of-home (OOH), retail point-of-sale (POS), collateral, events, direct mail and email for integrated marketing and Member communications.
• Manages the inventory of marketing collateral by continually monitoring the stock mix and demands and proactively replenishing inventory.
• Serves as the main point of contact for Branches and Membership Development for marketing support requests.
• Works with procurement to source promotional items for marketing campaigns and events.
• Directs internal teams or external vendors/agencies on the execution of assigned campaigns.
• Obtains competitive bids and estimates from agencies and vendors.
• Periodically conducts due diligence audits of print vendor pricing and service levels.
• Ensures campaigns are thoroughly tested and proofed to guarantee accuracy and quality.

Additional Job Functions

• Performs other duties as assigned
• Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties. Failure to do so may result in disciplinary and other employment related actions

Qualifications

• Bachelor's Degree or equivalent years of experience required
• 3-5 years of previous related experience required

Knowledge, Skills, And Abilities

• ­Demonstrates expertise in various integrated marketing channels – including, but not limited to, advertising, direct marketing, online advertising, email marketing, search engine marketing, website, merchandising and social media – and uses strategic thinking to recommend the appropriate mix for the marketing objective and target audience.
• ­Deeply understands how Members research, learn and ultimately choose their assigned product or service and uses that understanding to compose multichannel campaigns.
• ­Develops and manages timelines and displays strong organization and time management skills to handle multiple projects and campaigns at once, on time and within budget.
• ­Exhibits strong knowledge of financial services as well as deep understanding of Credit Union products and services and operations.
• ­Experience in financial services strongly preferred
• ­Excellent written and verbal communication skills
• ­Excellent copywriting and editing skills
• ­Excellent project/time management skills
• ­Committed to quality
• ­Self-motivated
• ­Familiarity with AP style
• ­Working knowledge of graphic design
• ­Working knowledge of website content management systems, email application service providers, social media monitoring tools, and tag management

SchoolsFirst FCU is committed to Diverse, Equitable, and Inclusive Hiring

At SchoolsFirst FCU we are dedicated to building and growing a diverse, inclusive, and authentic Dream Team, so if you’re excited about a position or wanting to make a career change but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. Many skills are transferrable and you may be just the right candidate for the position, or for other roles we are working on.

SchoolsFirst Federal Credit Union is committed to fostering, cultivating, and preserving a culture of diversity and inclusion. SchoolsFirst FCU is an equal opportunity employer and prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibits discrimination against all individuals based on their race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, political affiliation, or genetic information.

This organization participates in E-Verify.